Sergei Yakupov

AI Strategy, Products & Workflow Transformation

I help knowledge-driven organizations identify where AI creates real value, build practical solutions, and embed them into everyday work.

With 25+ years leading digital transformation in news media — as a journalist, editor-in-chief, and media executive — I run Novocean to help media, NGOs, research institutes and other knowledge-intensive organizations design, build, and adopt AI systems that solve real operational problems. Media is my strongest proof point, not my only market.

25+ years in mediaStrategy → working systemsMedia · NGOs · research institutes
4-week flagship offer

AI Transformation Sprint

Map your workflows, identify the highest-impact AI opportunities, ship one working prototype, train your team, and leave with a 12-month implementation roadmap.

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What I do

Products I've built

Novocean

AI transformation for knowledge-driven organizations · Lisbon

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