I'm Sergei Yakupov — I help newsrooms turn AI into newsroom infrastructure.
After 25+ years in news media as a journalist, editor-in-chief, and media executive, I now run Novocean to help news organizations implement AI, automation, editorial products, and data systems that improve workflows, support better decisions, and turn ideas into tools teams actually use.
My products
MCPlease
Turn Postgres into a live MCP endpoint. Let your readers connect to your archive from Claude, ChatGPT, Cursor. Self-hosted, OAuth, Stripe billing.
AI For Newsroom
Industry knowledge hub — index of AI applications in journalism.
Novo Dashboard
Cross-platform media analytics — unified view across all distribution channels.
Sevenly
Daily music quiz platform — AI-powered, custom CMS, automated pipeline.
What I do
Fractional CAIO
Your fractional Chief AI Officer — 2 days/week. Strategy, implementation, team guidance.
Custom AI Development
Editorial workflows, CMS integrations, automation, newsroom-specific UIs — when generic isn't enough.
AI Workshops & Training
From leadership briefings to newsdesk sessions — AI used safely in daily editorial work.
AI Transformation Sprint
4–6 week hands-on AI implementation for newsrooms: audit, prototypes, training, and your AI Playbook.