Moneyball for News Analytics ServiceWe Find Your Hidden Hits
Stop guessing what works. We analyze your GA4 and social media data using our proprietary Moneyball methodology to deliver actionable insights that reveal which stories truly connect with readers and which great pieces were missed by your audience.
Send us your data — we'll analyze it and deliver comprehensive reports
Data Analytics
Our team performs cross-platform content analysis using smart scoring algorithms that identify hidden gems and high-value content patterns.
The Challenge
Newsrooms have tons of data but lack clarity. Which stories truly connect with readers? Which topics are worth repeating? Which great pieces were missed by your audience? Generic analytics tools don't answer these questions. That's where our Moneyball for News service transforms your raw data into actionable editorial intelligence.
The Moneyball Approach
We bring the power of data analytics to the newsroom. Our expert team analyzes your GA4 exports + social media performance data and scores every story using our proprietary methodology:
Value Score
Big reach + strong engagement
Action: Replicate & scale this format
Quality Score
Deep reader engagement
Action: Build loyalty around this content
Sleeper Score
Strong engagement but low reach
Action: Redistribute via social platforms
Across Every Platform
We identify your Sleepers — stories that readers loved but too few saw — and match them with their best-performing channels:
Website
GA4 analytics and editorial performance
Page analytics and post engagement
Social media engagement and reach
YouTube
Video performance and channel insights
Tweet analytics and engagement
Our reports will show you where each article belongs next, based on real engagement patterns.
What You Get
Every Moneyball for News service engagement includes these deliverables:
Smart Reports
Monthly reports (CSV + dashboards) with actionable insights delivered by our team
Cross-Platform Insights
Expert analysis by topic, platform, and performance across all channels
Evidence-Based Guidance
Data-driven recommendations for promotion, SEO, and content planning from our analysts
Your Advantage
Newsrooms using our Moneyball for News service experience these key benefits:
Spot Hidden Gems
We identify content that resonates but lacks visibility
Boost Engagement
Increase engagement by 20–40% with our data-driven content strategy recommendations
Align Your Newsroom
Base decisions on real audience behavior insights we provide — not gut feeling
Ready to find your hidden hits?
Send us your latest GA4 and social media data. We'll analyze it and show you which content to push, which to reformat, and which to stop producing.
Explore More of Our Services
Looking for other AI solutions? Novocean offers a range of services for news media organizations:
Custom AI Development
Tailored AI solutions designed specifically for newsrooms and content organizations.
Learn more →AI Strategy Consulting
Expert guidance on implementing AI in your newsroom and editorial workflows.
Learn more →AI Workshops & Seminars
Practical, hands-on workshops that give your team the confidence to start using AI immediately.
Learn more →