From Data Chaos to Editorial Clarity
You publish everywhere. Data lives everywhere too. But clarity is missing. We turn fragmented performance data into clear editorial direction — so you know what works, what doesn't, and what to do next.
Supported Platforms
What You're Missing Right Now
Some of your strongest work is buried simply because it didn't take off immediately. These pieces could deliver 3–5× more impact with the right visibility — but they're never revisited.
What changes:
You surface proven "sleepers" and turn overlooked content into measurable wins.
Your team publishes everywhere, but not every platform rewards the effort. Some deliver engaged audiences. Others quietly drain time and attention.
What changes:
You see which platforms generate real value — and where to double down or pull back.
Views and likes are easy to count. Actual consumption isn't. Right now, you don't know who truly reads, watches, or listens — and who bounces.
What changes:
You understand depth of engagement, not just surface activity.
It's unclear which topics, formats, or storytelling approaches consistently work. As a result, planning relies more on instinct than insight.
What changes:
You uncover repeatable content patterns — so strategy is driven by proof, not guesswork.
How It Works
From data to actionable insights in three simple steps
Upload Your Data
Export CSV files from your platforms (we'll send you exact instructions for each platform). Upload them to our secure system.
Platforms we analyze:
We Analyze Everything
Our system calculates 6 proprietary metrics across all your content:
You Get Actionable Insights
Within 7-10 business days, you receive a comprehensive report with:
Plus: Optional AI-powered recommendations for content optimization
What You See
What You Actually Get
A 6-Metric System That Turns Performance Into Editorial Decisions
A single, weighted score that combines reach, engagement, and business impact — so you can instantly see which content delivers real value and deserves priority.
Decision it supports:
What should we double down on?
Measures how deeply audiences engage — whether they truly read, watch, or listen, or just click and disappear.
Decision it supports:
Which content earns real attention, not empty traffic?
Identifies high-quality content held back by low reach — proven pieces with the potential to perform significantly better with the right push.
Decision it supports:
What should we resurface, promote, or repurpose?
Ranks platforms by the quality of results they produce, not by vanity metrics like raw views or impressions.
Decision it supports:
Which platforms deserve more investment, and which don't?
Normalizes engagement by reach to reveal which stories truly move audiences — regardless of scale.
Decision it supports:
What content actually motivates people to respond, share, or follow through?
Evaluates the quality of audiences across channels, showing where attention turns into loyalty, not just fleeting visibility.
Decision it supports:
Where are we building a real audience — not just traffic?
Pricing
Quick Audit
Clarity on what's working — and what's being wasted.
Designed for newsrooms that want fast, reliable answers without committing to a full strategic engagement. The Quick Audit reveals where your content already delivers value, where performance is leaking, and what deserves immediate attention.
What you get:
- Clear performance snapshot across up to 3 platforms
- Identification of your top-performing content
- Immediate visibility into what drives engagement vs. what doesn't
- A concise, decision-ready report highlighting quick wins and blind spots
Best for: Editors and managers who need a grounded overview to validate instincts, prepare strategy discussions, or decide next steps.
Delivery: 5-7 business days
Schedule Discovery CallDeep Intelligence Report
Understand why your content performs — and what to do next.
This is a comprehensive intelligence report that turns one year of your publishing history into clear strategic direction. It goes beyond metrics to explain patterns, audience behavior, platform efficiency, and hidden opportunities across your entire content ecosystem.
What you get:
- Full analysis of 12 months of data across all platforms
- Identification of "sleeper" content with high unrealized potential
- Platform and topic-level performance insights
- Clear answers to:
- • What content creates the most value
- • Where effort is being wasted
- • Which platforms truly matter for your goals
- A human-written, editorially structured report (30–50 pages)
- Strategic recommendations for the next 6 months
- 1-hour review call to align insights with your editorial reality
Best for: Newsrooms that want a shared understanding of performance and a strong foundation for confident editorial and distribution decisions.
Delivery: 10-14 business days
Schedule Discovery CallContinuous Intelligence
Ongoing clarity, continuous optimization, smarter decisions every month.
Continuous Intelligence is a long-term partnership. It starts with the full Deep Intelligence Report and evolves into a monthly feedback loop that helps your newsroom adapt, refine, and improve as performance patterns change.
What you get:
Setup (one-time):
- Full Deep Intelligence Report (same depth and scope as standalone)
- Complete platform setup, data structure, and performance baselines
Ongoing (monthly):
- Monthly performance intelligence reports
- Continuous tracking of trends, shifts, and emerging opportunities
- Cross-platform comparisons and efficiency insights
- Access for up to 5 team members
- Ongoing recommendations to improve reach, engagement, and content focus
Best for: Newsrooms that want performance intelligence embedded into their editorial workflow — not as a one-off report, but as a continuous advantage.
Delivery: Setup in 14–18 days, monthly reports delivered within the first 10 days of each month
Schedule Discovery CallSample Insights You'll Discover
Platform effort vs. platform return
Insight
Your Instagram audience engages 3× more deeply than Facebook — yet Facebook receives twice the publishing effort.
What this means
Your team is investing most where audience value is lowest.
Recommendation
Reallocate resources toward Instagram to compound engagement instead of spreading effort thin.
Hidden upside in existing content
Insight
22% of your content are "sleepers" — high-quality pieces constrained by low reach. With targeted promotion, they could deliver up to 4× more impact.
What this means
You're sitting on proven content that hasn't been given a fair chance to perform.
Recommendation
Activate a prioritized list of sleeper articles for resharing, repackaging, or paid amplification.
Video distribution mismatch
Insight
Your videos achieve a 65% completion rate on YouTube, but only 12% on Facebook.
What this means
Audience intent and platform behavior are misaligned — the same content performs radically differently depending on where it lives.
Recommendation
Publish video natively on YouTube and use Facebook for discovery and traffic, not full consumption.
Undervalued editorial strength
Insight
Investigative journalism delivers your highest overall value score, yet represents just 8% of published content.
What this means
Your strongest editorial asset is underrepresented in your output.
Recommendation
Increase investment in investigative reporting — it punches far above its weight.
Vanity reach vs. real impact
Insight
TikTok generates high views but records your lowest audience performance efficiency — minimal engagement, loyalty, or follow-through.
What this means
Visibility isn't translating into meaningful audience value.
Recommendation
Reduce TikTok effort or rethink the strategy to focus on formats that drive deeper interaction.
Who This Is For
Perfect if you:
- Publish across multiple platforms (3+)
- Have 12+ months of content data
- Want to make strategic decisions based on real performance, not guesses
- Feel like you're spreading effort across too many platforms
- Suspect you're missing opportunities in your content
- Need to justify budget/resource allocation decisions
Not ideal if you:
- Only publish to one platform
- Just started publishing (need 6+ months of data minimum)
- Don't have access to your analytics platforms
- Want real-time dashboards (this is deep analysis, not live monitoring)
- Need daily/weekly reporting (monthly is our cadence)
FAQ
Ready to Find Your Hidden Hits?
Upload your data and get your first insights in minutes.