Portfolio

Approach

We build tools that solve real problems for news media organizations. Each project starts with understanding workflows, identifying inefficiencies, and creating solutions that teams actually want to use.

Philosophy:

  • Strategy before tools
  • Clear value over feature bloat
  • Open source when possible (7x cost reduction)
  • Right-sized AI models for the task
  • If it doesn't make work easier, don't build it

Tools that solve real problems for news media organizations

Novo Dashboard logoNovo Dashboard

Cross-Platform Media Analytics

A unified analytics platform that takes a "Moneyball" approach to news media performance.

What It Does:

  • Analyzes all distribution platforms as a cohesive product ecosystem rather than siloed channels, revealing true content performance and audience behavior patterns.

Why It Matters:

Traditional analytics treat each platform separately. This dashboard connects the dots, showing how content performs across the entire media landscape.

Novo Dashboard logo

Novo Dashboard

Cross-Platform Media Analytics

Novo CMS logoNovo CMS

AI-Powered Content Management System

An intelligent CMS that automates 70% of newsroom workflows, from content discovery to distribution.

Key Features:

  • Multi-platform content aggregation with smart filtering
  • AI-driven content creation for web, social media, newsletters, and video scripts
  • Vector search-powered reader chat interface for archive exploration
  • Direct GA4 API integration for real-time analytics
  • Smart "Read More" recommendations using vectorized database

Tech Stack:

Custom AI-powered backend, Vector search, GA4 API, Custom frontend

Impact:

Streamlined content operations and enabled new reader engagement channels through conversational interfaces.

Implementations:

Partly implemented: Startupt.in, AI For Newsroom

Full sale coming soon
Novo CMS logo

Novo CMS

AI-Powered Content Management System

Content Suite

AI-Powered Multi-Platform Content Generation

A comprehensive tool for transforming editorial content into platform-optimized formats while maintaining brand voice and editorial standards.

Results:

Data-driven content creation that continuously improves based on audience response. Enables editorial teams to scale social media presence without sacrificing quality or brand consistency.

What It Does:

  • Generates social media posts across all major platforms
  • Creates Telegram posts following editorial formats
  • Produces interactive quizzes from any URL or article text
  • Transforms raw data (Excel files) into formatted content like event listings (Smart Afisha)
  • Parses URLs to extract and repurpose content
  • Offers customizable output formats, styles, and tone of voice
  • All prompts are fully tunable for editorial control

Intelligence Layer:

  • Fine-tunes prompts based on actual performance data
  • Learns from previous month's engagement metrics
  • Adapts to what resonates with specific audiences
  • Maintains adherence to editorial style guides

Implementations:

JAM News, Delfi.lt, Chayka.lv (partly)

Content Suite

AI-Powered Multi-Platform Content Generation

Vector Search Toolkit

AI-Powered Archive Intelligence

A tool that transforms static content archives into interactive, searchable knowledge bases using vector embeddings.

Core Technology:

  • Complete database vectorization for semantic search
  • Vector search as the foundation for accurate content discovery
  • Context-aware recommendations and content relationships

Applications:

  • AI-Powered "Read More": Intelligent content recommendations based on semantic similarity rather than simple keyword matching
  • Archive Chat Interface: Conversational access to entire content archive, allowing readers to ask questions and discover content naturally
  • Enhanced Search: Goes beyond keyword matching to understand intent and context

Why Vector Search:

Most accurate and suitable method for AI-powered database interactions. Enables discovery of relevant content even when exact keywords don't match.

Implementations:

Dev.by

Vector Search Toolkit

AI-Powered Archive Intelligence

Smart Content Aggregator

Intelligent News Monitoring & Distribution System

A comprehensive content intelligence platform that monitors sources, identifies relevant stories, and automates distribution.

The Challenge:

Newsrooms need to track multiple sources, identify trending topics, and quickly repurpose content across platforms while avoiding bot restrictions.

The Solution:

  • Advanced RSS and HTML parsing with bot restriction bypassing
  • Multi-source monitoring including Google News and Telegram channels
  • AI-powered content summarization and platform-specific repurposing
  • Automated digest creation and distribution via email and Telegram

Results:

Reduced content curation time by 60% while expanding coverage scope.

Smart Content Aggregator

Intelligent News Monitoring & Distribution System

Court Data Fetcher

Automated Legal Monitoring

A specialized tool for tracking cases on the court's website

Automation:

  • Scrapes regional court websites
  • Filters cases by specific legal articles
  • Creates curated lists for newsroom analysis

Impact:

Immediate, up-to-date case information for journalists

Court Data Fetcher

Automated Legal Monitoring

Our Demo Products

AI For Newsroom

Industry Knowledge Hub

A comprehensive index of AI applications in journalism.

Content:

  • Real-world usage examples
  • Resources and tools
  • Industry news and developments

Tech:

Custom AI-powered CMS with bespoke frontend design.

aifornewsroom.in
AI For Newsroom screenshot

Sevenly.in

Daily Music Quiz Platform

An AI-powered platform delivering fresh music quizzes daily.

System:

  • Custom AI-powered quiz generation and management CMS
  • Responsive frontend for engaging user experience
  • Automated daily content pipeline
sevenly.in
Sevenly.in screenshot

Startupt.in

Fully Automated AI News Platform

A demonstration of end-to-end AI automation in news media.

Key Features:

  • Content discovery and extraction (70% automated)
  • Story repurposing and creation (70% automated)
  • Multi-platform distribution (70% automated)

Infrastructure:

Custom AI-powered CMS with integrated frontend.

startupt.in
Startupt.in screenshot