AI for Newsrooms
Identify high-value AI use cases and ship systems teams adopt — MVP to production with quality loops and right-sized models.
- MVP → prod
- Evaluation
- Adoption
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About
Sergei Yakupov
AI for news media · Product thinker · Implementation specialist
Media technology & innovation · Lisbon, Portugal · Founder, Novocean · 25+ years in media
Profile
I help newsrooms use AI and automation in ways that actually work. After 25+ years in news media — as journalist, editor-in-chief, and media executive — I understand how editorial teams, distribution, and management operate.
Today I combine that experience with AI, automation, and product thinking to help media organizations automate workflows, identify high-value AI use cases, and turn experiments into systems teams actually use. I also build tools and data systems that answer real editorial and audience questions.
Experience
25+
Years in news media
Journalist, editor-in-chief, managing director, founder
15
Years consulting
Eastern & Central Europe, exile media, international partners
2021
Novocean, Lisbon
Agency of one — strategy, prototypes, implementation
Novocean (2021–present). Boutique AI consultancy — agency of one; strategy, prototypes in 2–4 week sprints. Clients include Postimees.ee, Delfi.lt, G4Media.ro, LSM+.
Botsever.co (2020–2024): Data-driven automation, bots on large datasets, actionable insights for media.
Collaborations: Zinc, BCME, DT Global Europe, Internews, Thomson Foundation, IREX, Fojo Media Institute, LSE, Delfi, Postimees, LSM+, G4Media.ro, Rise.md, iFact.ge.
Core competencies
What I bring to newsrooms
- ✓AI Product Development — end-to-end, MVP to production
- ✓Newsroom Workflow Analysis — inefficiencies, scoping solutions
- ✓AI Quality & Evaluation — prompts, feedback loops, regression
- ✓Technical Product Management — user research, delivery
- ✓Data Analytics — multi-platform dashboards, actionable insights
- ✓Content Distribution Automation — multi-platform publishing pipelines
- ✓Stakeholder Communication — technical ↔ editorial translation
- ✓Training & Enablement — workshops, playbooks, onboarding
Python, React, modern webOpenAI, Claude, Groq APIsPrompt engineering & LLM evalVector DBs & semantic searchRSS/HTML parsing & aggregationWordPress & custom CMSGitHub, CursorGA & social platform APIs
Key capabilities
Newsroom Automation
Workflow analysis, multi-platform publishing pipelines, aggregation, and content ops tied to editorial judgement.
- Workflows
- RSS
- Publishing
Data Analytics
Unified dashboards spanning 7+ platforms, proprietary editorial metrics, GA and social APIs.
- Dashboards
- GA4
- Social APIs
Technical Development
Python, React, CMS integrations, vector search, Claude/OpenAI/Groq — prototyping in 2–4 week sprints.
- Python
- React
- CMS
Media Strategy & Training
Strategy before tools; workshops and playbooks. Thomson Foundation, Zinc, Internews, IREX, Fojo.
- Workshops
- Playbooks
- Training
Rapid Product Development
Aggregators, archive intelligence, journalism tools, content suite — iterative delivery for real workloads.
- Sprints
- Tooling
- Iteration
Selected work
Let's talk about your newsroom
Interested in AI-powered solutions? Book a 30-minute call — no commitment.