Services

Two ways to move AI from idea to useful work

Choose senior guidance and team capability, or build a newsroom-specific product around a costly workflow. Many engagements combine both: strategy first, then a focused implementation.

Small & mid-sized newsrooms
Europe & US
Strategy → working systems

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Custom AI products for newsroom workflows

These are productised starting points, not off-the-shelf software. Scope, integrations and deployment are adapted to the client's newsroom, data and security requirements.

AI access

AI-Ready Newsroom Data & MCP Platform

Make archives, databases and specialist datasets safely usable inside ChatGPT, Claude and other MCP-compatible clients—with access controls, analytics and optional monetisation.

Best for

Publishers with a valuable archive, directory, research database or data product.

Main benefits

One governed data layer for multiple AI assistants
Semantic search, exact statistics and full exports
Optional paid access, OAuth and usage analytics

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Explore product

Small newsroom: €7k–€18k / $9k–$22k
Regional / medium: €18k–€46k / $22k–$56k

Knowledge

Newsroom Knowledge Graph & Editorial Memory

Turn policies, terminology, source documents, previous coverage and approved lessons into structured, searchable context for people and AI.

Best for

Multilingual, public-interest, specialist and regional newsrooms with scattered institutional knowledge.

Main benefits

Faster access to precedents, rules and background
Consistent terminology and versioned authority
Less dependence on knowledge held by a few people

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Small newsroom: €11k–€27k / $13k–$34k
Regional / medium: €27k–€73k / $34k–$89k

Intelligence

Cross-Platform Editorial Analytics

Combine website and channel data to compare the same story across platforms, detect repeatable performance patterns and produce evidence-backed weekly recommendations.

Best for

Newsrooms publishing on a website plus two or more social, video or messaging platforms.

Main benefits

Automated reporting across platform silos
Topic, headline, format and distribution patterns
Hidden gems and under-distributed stories surfaced

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Explore product

Small newsroom: €15k–€29k / $18k–$36k
Regional / medium: €29k–€58k / $36k–$72k

Monitoring

Smart Content Aggregator

Monitor RSS feeds, websites, newsletters or APIs; deduplicate coverage; identify relevant stories; summarise them; and deliver editorial digests or alerts.

Best for

Local, regional and specialist desks monitoring many fragmented sources every day.

Main benefits

Less repetitive source checking and briefing work
Faster detection of relevant developments
Consistent morning, topic or assignment-desk digests

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Small newsroom: €15k–€36k / $18k–$45k
Regional / medium: €36k–€73k / $45k–$89k

Production

AI Content Repurposing Studio

Transform approved editorial content into channel-ready social posts, newsletter summaries, explainers, quizzes, scripts, translations and other newsroom-defined formats.

Best for

Small and multilingual teams publishing the same reporting across several channels.

Main benefits

Several platform-specific drafts from one source
Consistent tone, vocabulary and required elements
More formats without adding a producer per platform

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Small newsroom: €11k–€27k / $13k–$34k
Regional / medium: €27k–€55k / $34k–$67k

Semantic Archive & Vector Search Toolkit

Search years of coverage by meaning rather than exact keywords, with metadata filters, cited archive chat, related stories and optional coverage-gap analysis.

Best for

Publishers with large archives, poor CMS search or recurring research on long-running topics.

Main benefits

Faster background research and prior-coverage discovery
Better internal links and evergreen recirculation
Less duplicated commissioning and repeated research

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Small newsroom: €18k–€46k / $22k–$56k
Regional / medium: €46k–€109k / $56k–$134k

Platform

Modular AI Newsroom Workspace

Combine selected tools under one private login with shared content, permissions, model settings, usage controls and audit history.

Best for

Regional and medium organisations replacing disconnected AI experiments with a governed environment.

Main benefits

One access and governance layer for several tools
Shared newsroom context instead of repeated setup
A phased path from one pilot to a broader platform

Estimated annual cost of the problem

Gross staff capacity—not a project price or guaranteed saving.

Small newsroom: €9k–€22k / $11k–$27k
Regional / medium: €22k–€55k / $27k–$67k

Cost ranges use EU and US loaded-labour benchmarks and estimate repetitive staff capacity tied up today. Discovery replaces these planning ranges with the client's actual workflow volumes.

How an engagement starts

The first conversation is about the workflow and the cost of the problem—not about forcing a particular model or platform.

Define

Choose one costly, frequent workflow and establish a baseline.

Prove

Test a focused intervention with users, controls and measurable outcomes.

Scale

Expand only after the pilot shows value and fits daily newsroom work.

Which route fits your newsroom?

Share the workflow that is costing your team time or limiting growth. We can identify whether you need a focused build, strategic support, or a combination of both.

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